Challenge
Yellow Brick Route, an Online Vintage and Antique Furniture player/dealer based out of Gujarat, India. Struggled to meet the online sales with strong competition in the E commerce industry. Difficulty in finding the relevant audience and to build brand awareness across Digital Marketing channels. Reaching the unique and relevant audience to get them engaged across Social Media channels. The content which is Educating, Engaging and Entertaining across social media channels.
Awareness for the Brand resulting in higher reach ultimately more online sales for YBR. Integrated SEO strategies along with Social Media activities in order to increase the visibility for the brand across Digital Marketing platforms.
Citric IDMs came up with a strategy with integration of the SEO and Social Media activities for YBR. Optimized on page activities and efficient off page activities resulted in better ranking at the SERP page which increased the visibility for the brand. Right targeting based on the detailed audience research across Social Media channels increased the brand awareness and unique reach. Dynamic Messaging and attractive images across social media channels that enhanced the Brand perception for YBR among the audience.
