Challenge
'OMiT : Online Marketing institute and Training- A Digital Marketing Institute from Bangalore, that provides training in advanced Digital Marketing along with placement opportunities to students. Approached Citric IDMs with enormous goals, the primary goal being more registration for the Digital Marketing course. Creating a sound Social Media strategy in order to create brand awareness and gain more enquiries compared to competitors. Crawler friendly and user friendly Content for the website which engages the user to spend more time in the website. Quick results for the campaigns and higher ROI on the ad spend. Better result in SERP for the website.
The key objective of Citric IDMs is to comfort the clients giving them the better results through Digital Marketing activities with dedicated teams working on individual clients. The assigned team for OMiT made sure that they touch individual key points covering all the relevant strategies to fulfil the promised results. ROI is all time high for OMiT at a 150%. So far OMiT has trained 2000+ students placing them across 500 companies in and around Bengaluru.
Citric IDM came up with strategies based on all the Digital Marketing platforms primarily focusing on Search Engine Marketing to get instant registrations for the course with effective and efficient Ads on Google. Picked the relevant Social Media channels to promote the brand and carefully worked on the communication across social media platforms to attract the potential leads. That resulted in increase in the brand awareness, post engagement and the registrations. The content writer at Citric IDMs made sure that a detailed research is being done on the current trends in the content writing style. The integration between the SEO specialist and the content writer bought a crawler friendly and user friendly content resulted in reduced/single digit bounce rate. With the Ads running on Google and Social Media channels, increased the number of registration leading to reduced cost of acquisition and higher ROI. All the possible dynamic Off page activities including paid PRs helped Citric IDMs to rank the Website in just one month. Further, regular updates on algorithms and Mobile optimization increases the rankings for all the keywords.
